ASA COOK
Our Creative Director and Founder Asa Cook has a broad range of experience in brand design.
All of the projects below were created at Design Bridge while Asa was working as the leader of a creative team.
TANQUERAY No. TEN
The first ever new variant of this famous gin. Referencing the grapefruit and botanicals used in the tiny ten still with a meticulously crafted style from the late 1800’s
LYLE’S GOLDEN SYRUP LIMITED EDITION
Created for the Queen’s diamond jubilee. The brand name was removed and replaced with the line ‘Happy and Glorious’.
LYLE’S BARBECUE EDITION
An initiative project - we spotted the opportunity for Lyle’s treacle to become a summer essential.
THE MACALLAN FINE OAK AGED RANGE
Introducing finely crafted details to create a bottle which feels hand-made, as is the incredible liquid inside.
JAMESON IRISH WHISKEY REDESIGN
Bringing a more bespoke feeling bottle structure with integrated and re-crafted label equities, and an eye-catchingly disruptive gift box.
SMIRNOFF PEPPERMINT TWIST
A D&AD award winning design, which looked like a peppermint candy cane and even smelled like one!
LYLE’S BLACK TREACLE FOR HALLOWEEN
Suggesting a new baking occasion by turning this iconic tin into an object which nobody could bring themselves to throw away.
ICELANDIC GLACIAL
A bottle that appears to shift and evolve on the shelf like a glacier. The purest form of water, H2O, from a time before pollution existed.
THE MACALLAN 57 IN LALIQUE
Using design detail to reference the ‘finest cut’ – the tiny percentage of the distillate which finally makes It into this luxurious whisky bottle.
SMIRNOFF RED WHITE AND BERRY
A deliciously meaningful initiative to turn the iconic Smirnoff bottle into a ‘rocket’ ice lolly to celebrate the patriotic summer season in the U.S.
THE ‘WORDLESS’ DAIRY MILK BAR
Raising money for age UK, who help to alleviate loneliness for people who often go a week without speaking to anyone. Created from a concept of the creative agency VCCP.
JAMESON TRAVEL EDITIONS
Airport duty free exclusives which referenced the coolest areas and unseen details of the city that you visited with a range of eclectic illustration.
SMIRNOFF ‘CHOOSE LOVE’
The first and only time that our supermarkets restocked their shelves with bottles featuring gay couples kissing for the Pride season. A true expression of the brands inclusivity.
HEROES GAMES EDITION
Why make a snow-covered limited edition like everyone else when you can turn the Christmas tin into a playable game for the family? The idea prompted one retailer to buy the entire stock.
CALEÑO ALCOHOL FREE SPIRIT(ED)
The Columbian goddess of dance gives this non-alcoholic drink spirits credentials, whilst also showing that you don’t need a drink to let your hair down.
BANKS 5 ISLAND RUM
Taking inspiration from the journeys and discoveries of Joseph Banks, whose sophisticated nautical adventures are represented by white horses on the waves.
BREXIT POSTER
Encouraging design students to express their views on topical subjects by demonstrating the power of a simple visual idea.
THE MACALLAN 1824 COLLECTION
The naming and visual storytelling of The Macallan’s first ever non-age statement based range. The Easter Elchies house and estate provide more than enough inspiration.
BOOTH’S GOLDEN AGED GIN
Collaborating with the incredible glass artist David A Smith to make a bottle which references the gilded mirrors of the gin palaces from London’s golden age of gin.
SMIRNOFF LOVE WINS
Working with fashion designer and TV presenter Dawn O’Porter to create a limited run of bottles which became famous through online sharing, spreading a positive message for Pride.
LYLES ROYAL ICING
Proposing the bold step of dropping the brand name in favour of a Royal wedding message which increased sales by nearly 30 percent!
DONALD TRUMP TWITTER POSTER
A clear point of view on how political tools have evolved and an invitation to design students to express themselves.
CADBURY ROSES REDESIGN
Bringing a new attitude to gratitude by boldly referencing the brand’s ingenious and original analogy of giving an abundant gift of flowers to a loved one.
“SAID NO AWARD WINNER EVER”
The advice that changes meaning on closer inspection, drawing design students in and showing the power of disruptive thinking.