Our Creative Director and Founder Asa Cook has a broad range of experience in brand design.
All of the projects below were created at Design Bridge while Asa was working as the leader of a creative team.
The first ever new variant of this famous gin. Referencing the grapefruit and
botanicals used in the tiny ten still with a meticulously crafted style from the late 1800’s
Created for the Queen’s diamond jubilee. The brand name
was removed and replaced with the line ‘Happy and Glorious’.
An initiative project - we spotted the opportunity for Lyle’s
treacle to become a summer essential.
Introducing finely crafted details to create a bottle which feels hand-made, as is the incredible liquid inside.
Bringing a more bespoke feeling bottle structure with integrated
and re-crafted label equities, and an eye-catchingly disruptive gift box.
A D&AD award winning design, which looked like a peppermint candy
cane and even smelled like one!
Suggesting a new baking occasion by turning this iconic tin into an object which
nobody could bring themselves to throw away.
A bottle that appears to shift and evolve on the shelf like a glacier.
The purest form of water, H2O, from a time before pollution existed.
Using design detail to reference the ‘finest cut’ – the tiny percentage of the
distillate which finally makes It into this luxurious whisky bottle.
A deliciously meaningful initiative to turn the iconic Smirnoff bottle into a ‘rocket’ ice lolly
to celebrate the patriotic summer season in the U.S.
Raising money for age UK, who help to alleviate loneliness for people who often go a week without speaking to anyone. Created from a concept of the creative agency VCCP.
Airport duty free exclusives which referenced the coolest areas and unseen details of the city that you visited with a range of eclectic illustration.
The first and only time that our supermarkets restocked their shelves with bottles
featuring gay couples kissing for the Pride season. A true expression of the brands inclusivity.
Why make a snow-covered limited edition like everyone else when you can turn the Christmas tin into a playable game for the family? The idea prompted one retailer to buy the entire stock.
The Columbian goddess of dance gives this non-alcoholic drink spirits credentials,
whilst also showing that you don’t need a drink to let your hair down.
Taking inspiration from the journeys and discoveries of Joseph Banks, whose sophisticated
nautical adventures are represented by white horses on the waves.
Encouraging design students to express their views on topical subjects
by demonstrating the power of a simple visual idea.
The naming and visual storytelling of The Macallan’s first ever non-age statement
based range. The Easter Elchies house and estate provide more than enough inspiration.
Collaborating with the incredible glass artist David A Smith to make a bottle which
references the gilded mirrors of the gin palaces from London’s golden age of gin.
Working with fashion designer and TV presenter Dawn O’Porter to create a limited run of
bottles which became famous through online sharing, spreading a positive message for Pride.
Proposing the bold step of dropping the brand name in favour of a
Royal wedding message which increased sales by nearly 30 percent!
A clear point of view on how political tools have evolved and
an invitation to design students to express themselves.
Bringing a new attitude to gratitude by boldly referencing the brand’s ingenious
and original analogy of giving an abundant gift of flowers to a loved one.
The advice that changes meaning on closer inspection, drawing design
students in and showing the power of disruptive thinking.