Our Brand World for National Bohemian vodka channels the spirit of mid-century optimism. A brand known for its much-loved brewery in Baltimore, Maryland, our work moves Boh into the distilling sector for the first time in the brand’s history.
The Brand World presents a utopian vision, where the sun always shines, and life is lived on the bright side. We invite you to ‘live pleasantly’, with playful illustrations of Natty Boh himself, suited and booted and ready to serve the perfect ‘Orange Crush’ cocktail, a popular local Baltimore signature drink.
The design scheme provides a pallet of equites, which take you back to a laid-back time when everything seemed less complex. An era which used advertising communications that now seem naive in their straightforwardness and are all the more charming for it.