The brand also needed a collection of new visual equities, with guardrails for how to use them. These elements bring a natural home to the geese-in-flight and convey the unique underlying qualities of the vodka itself, which is made using pure spring water from Gensac-La-Pallue, French wheat from Picardie, and is distilled only once to retain its distinctively refined taste and viscous mouthfeel. The mountains also play a key role, so that the entire design system is an amplification of the uniqueness of the bottle itself, which contains the natural context of the goose, serving as an analogy of the origins and qualities of the liquid.