There are many reasons why Grey Goose are synonymous with luxury, and it starts with their production. First, Grey Goose is created in France from 2 ingredients; Picardie winter wheat and natural spring water. Second, the Picardie wheat farms come from regions in France where some farmers in France have been working the land for 11 generations: Third, the creator of the brand and cellar master, Francois Thibault, still oversees the vodka’s production today.
As well as designing the packaging itself, we created the concept for the photography used in all of the brand communications. The art direction for this image was by our Creative Director, Asa, and was shot by the super talented Sidney Bensimon – a French photographer in based in NYC.