The UK has seen a war waged against sugar for the last decade or so – and rightly so!
Because the giants of sugar production historically made sugar that was overly refined, artificial, and Stripped of all goodness and flavour. The sugar that we have been eating was made as bad for us as it possibly could be and something needed to change.
But sugar, when made well, has positive sides too. The natural, raw, plant-derived ingredients of Bonraw Organic Sugars actually provide important nutrients that help to support the immune system. Low G.I sugars can help people to manage Diabetes. And that’s before we mention the best thing about ‘good sugar’ – the fact that it’s delicious and allows us to make an endless array of baked treats!
Our ‘Bake-off’ obsessed nation sees the joy of sugar too. It has the power to bring a moment of happiness, a much-needed break from the pressures, stresses and strains of modern life.
So, we rebuilt the Bonraw brand from the ground up. We made the hummingbird (the collector of Nature’s sweet) into a powerful icon for the brand – the perfect, playful symbol for our brand purpose; to bring the joy of sugar back into peoples’ lives.
With every aspect of the new brand, we redefined what it means to be sweet. Bonraw is Good-Sweet.